Popcorn has been around for literally thousands of years, and by all indications, it’s here to stay. Today, popcorn is a billion-dollar global industry, with growers, processors, and specialty shops combining to create jobs and satisfy increasing demand around the world.
Though it enjoyed a resurgence in popularity in the early 2010s, gourmet popcorn is not a fad; its timelessness and staying power suggest that it’s a great choice for prospective franchisees to consider as their small business concept.
Our strategy is to surprise and delight customers with outstanding customer service, a friendly conversational atmosphere, and unparalleled loyalty initiatives.
- All of our popcorn tins are refillable, most for about half the original price, in any Shirley’s location.
- Weddings, fundraising, and corporate gift programs have built-in triggers to encourage customers to return to your store
- Shirley’s Rewards, our loyalty program, is simple and straightforward – incentivizing purchases and connecting you with your best customers
Our franchise model has all of our products created locally, from scratch, in full view of your customers. When school groups or church organizations schedule a fundraiser, they know that they’re selling quality popcorn that came from a walk-in shop just down the street…not a factory several states away.
And frankly, it’s simple! The process requires zero cooking experience, and there’s no enormous specialty equipment needed. With easy-to-follow recipes, a complete training and support program, and plenty of research & development on your side, Shirley’s Gourmet Popcorn Company is ideal for franchisees from all backgrounds.